Without your current customers, your business wouldn’t be where it is today. While you’re spending time trying to attract new customers, it’s important to not overlook the customers who have already invested in your business and to maintain the relationships you already have. After all, that’s what keeps them coming back again and again!
So how can you use the resources you have available to truly show your current customers you care? Check out these five ideas to express your appreciation and stay top-of-mind.
1. Use What You Do Best to Build Connections
As a print shop, this idea is your specialty! Take note of important life events, like birthdays, anniversaries and graduations. Send a printed piece recognizing these events, and even send thank you notes when your customers make a big purchase or go above and beyond. Or, simply send a thank you note just because they’ve purchased from you before, and it meant a lot! You can even use this as an opportunity to show off your printing capabilities by coming up with a fun and unique card or mailer to show your customers that you remembered an important time in their lives.
You’ll want to invest in a Customer Relationship Management (CRM) system that helps track these special occasions and triggers reminders to send the printed pieces. Or, if you find the right software, you could do a weekly or monthly print and send.
2. Support Your Customers’ Favorite Causes
There’s no better way to show you care than investing in your customers’ interests. Donate to causes your customers care about to help build your relationship. Not only is this a good thing to do, but it could also help you attract new like-minded customers. Find a common interest and give back to help make the community a better place.
3. Send Email Marketing Campaigns to Provide Value
Email marketing campaigns should be used for more than just selling, selling and more selling. You should also use your email marketing tool to give expert tips and advice. This helps you establish yourself as an expert in the industry, and the next time your customer is ready to make a purchase, they’ll remember the tips and tricks you’ve already shared and come walking your way.
4. Spotlight Your Customers on Social Media
Social media is a great place to publicly sing the praises of your customers. That is, with their permission, of course! Have a recurring customer spotlight where you talk about the great things your customer has done or what your relationship means to the business. Many customers will be flattered by the gesture, and others will want to know how they can snag the coveted customer spotlight!
5. Get Techy With Your Thanks
We’re living in the 21st century where all you need to shoot a video is your phone! Long gone are the days of a production crew and an entire team to make a video come together. It’s easier than ever to thank your customers with video. Then, you can showcase the video on your website to give added recognition! Adding a visual element allows you to showcase true emotion through your tone of voice and expressions, versus simple text.
It’s time to show your customers the love! Connect with Nina to have us help you show your customers how much you appreciate them with email marketing, video spotlights on your website and much more.
