If Q3 is often a calm before a storm of year-end projects and appeals for your print shop, why not try to move some of that future business to your present?
Many companies and nonprofits want everything from direct mail to reports to brochures and flyers printed for their end-of-year push. To alleviate last-minute pressure, run a “beat the rush” campaign now. Most marketers have a year-long plan and know what they’ll need for their end-of-year printing—and if they don’t, this will be a great reminder for them to plan ahead now.
You can put together a “beat the rush” campaign in five easy steps:
- Send a direct mail piece advising customers to place their year-end orders now so they can enjoy the holiday season without stressing about last-minute projects. To incentivize them, drive them to a landing page with a promo code.
- Create an email marketing drip campaign with reasons for customers to order ahead with an “early bird” promo code for typical year-end supplies (e.g., fundraising materials and appeals, holiday store signage and cards, calendars, trade show booth and conference materials for 2022).
- Add a spotlight to your homepage highlighting end-of-year products with a “plan ahead” theme.
- Make a video to show the process of planning a year-end campaign from start to finish with a message to alleviate last-minute stress.
- Write a blog post giving tips about planning an effective year-end integrated marketing campaign and what supplies your customers can jump on now so they can enjoy Q4 without working overtime.
Our marketing experts have created a guide you can use to turn some of that last-minute business into present-day sales. Get your free copy, then let us know how we can help.