Additional Services
MarketPresence
Additional Options
Your website is only one part of a successful marketing strategy for your printshop. Attaining market share and ultimately more revenue requires you to incorporate a variety of channels to attract the attention of new print buyers.
We understand you work hard to make your business the best. In fact, you spend so much effort making your customers look good that your own marketing may not get the time and attention it deserves.
PrinterPresence offers everything you need to market your printshop with MarketPresence. The program allows you to execute an integrated marketing plan that leads to increased revenues and satisfied customers.
- Differentiate your printshop as the printer in your marketplace
- Walk the talk with your customers using the Customer Experience Program
- Receive marketing in a box: everything you need to market a printshop in an easy-to-implement format
When you sign on with MarketPresence you receive:
- Exclusive use of the comprehensive marketing program for your entire market segment
- Full menu of marketing services—initiate them all or only the vehicles proven in your market
- Tested, fully-integrated, creative campaign concepts
- Unique PrinterPresence website design in your protected area
- Customer Experience Program that includes quality assurance plan and customer follow-up tools
- Extensive User's Guide with useful information for marketing a printing business
- Periodic Program Guides with everything you need to execute a marketing plan
- Ongoing marketing support and networking with other printers across the country
- Your own marketing consultant designated as a professional certified marketer (PCM) by the American Marketing Association for one-on-one support
Choose from a menu of integrated marketing materials:
- Custom website design specific to the campaign
- Identity package that corresponds to your new website
- Direct mail campaigns
- 4-page monthly newsletters for your customers
- Corresponding "In The Spotlight" graphics for your website
- Radio scripts
- Message on hold scripts
- Yellow pages templates
- Sales brochure template
- Point of purchase displays
- Outdoor template
