To make sure your website is a driving force behind the success of your business, PrinterPresence offers frequent webinars on a variety of topics. From the basics of using your Springboard to email marketing best practices, we've got you covered. What's more, these classes are offered as a part of your monthly subscription fee at no additional cost.
Culture Shock: Wake Up Your Business with the Right Company Culture
Presented by Tawnya Starr
A poor or unplanned company culture can impact our customers, employees and overall business more than we care to admit. That's why it's so important to strategically create the type of culture you want--not just let it happen by default.
Join this session to address one of the greatest obstacles to growth in the print service industry – culture shock. We’ll cover the following topics:
What is your culture and what do you want it to be.
Culture assessment of your team: Do you have the right people to execute your vision?
Culture assessment of your clients: Do you have customers who value you as much as you value them?
Bonus: You’ll leave with 3 actionable items to impact your company culture in order to increase profitability, revenue and reduction in turnover from team members and clients.
PRINT 17 Exclusive Post-Show Client Meeting
Don’t miss out on the latest and greatest from PrinterPresence! Join Molly Coke and Tania-Marie Bonkiewicz for PrinterPresence’s exclusive client meeting and be the first to know about the cool things happening at PrinterPresence.
Springboard 101: Customize and Manage Your Website
You have the ability to update your website 24/7, but do you know how to do this effectively? Quickly learn how to customize and manage your website using the Springboard. From updating content, images, forms and collections to changing page and section names or news articles, this session will teach you how to operate your site.
Springboard 102: Make the Most of Your Online Tools
Get a detailed overview of the Springboard’s Message Center where you can view, search and sort all communication that comes through your website. Also learn how online proofing and file transfer tools could save you hundreds of dollars per week. Plus, discover key website analytics and important metrics that could impact the way you structure your site.
Springboard 103: Create Portals & Catalogs
Did you know online ordering can increase your revenue by up to 40%? This session provides an overview of what customers experience in your website’s customer portals. You’ll learn how to build a user-friendly portal, customize it to each customer's needs then build a catalog of items that can be ordered through the portal. You’ll also learn how to manage users and permissions.
Best Practices: Marketing Your Website
Learn how to interpret your website analytics to support your marketing goals. You’ll also learn how to introduce marketing campaigns using your existing form pages, optimize your website pages to boost organic search engine results, and use spotlights to market your website. After this session, you’ll be able to create a monthly website strategy that you can tackle in just five minutes.
Best Practices: Grow Revenue with Portals
Learn from others who have taken online ordering to the next level! You’ll get a peek at some top performers’ portals and customer storefronts, then learn how to create your own portals that will get results. Plus, get tips on how to grow revenue by using vertical markets to gain new customers.
Nuts & Bolts: Intro to Email Marketing
Learn the basics about Firespring’s email marketing system. This session will cover how to build and manage audience lists, create eye-catching HTML email campaigns and measure response.
Best Practices: Advanced Email Marketing
This is your next step toward email marketing success. Now that you’ve learned the basics about Firespring Email Marketing, discover advanced best practices in targeting email groups, creating campaigns that get read and making the best use of response reporting.
Best Practices: Search Engine Optimization
You are the architect of your website; get building with the power of the Springboard and take your SEO to new heights. During this 60-minute session, you’ll see some of the industry’s best blueprints for cutting-edge SEO practices and techniques. Plus, you’ll get the tools you need to drive traffic to your website.
Nuts & Bolts: Intro to VersaDoc™
Discover the power of variable documents by learning how to download the print-ready files from your website, prepare and submit art files for setup and a quick overview of the entire process.
Nuts & Bolts: Intro to VersaDoc™ Studio
Get familiar with the Pageflex Studio environment and learn how to create, edit, upload and manage your own variable data documents.
Making the Move to Responsive Design
Mobile is the hottest ticket in town, and we want your website to be up to speed. Learn how your site can look sleek and professional, plus be easy to use on desktop, tablets and smartphones. Join us for an interactive webinar to learn the tips and tricks you need for a seamless move to responsive design. Have specific questions on your design change? We’ve got answers.