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From The Blog

How to Make a Great Landing Page

If you have a website, landing pages are vital to engaging your websites visitors and getting them to take action. In fact, landing pages are all about action. The sole purpose of a landing page is getting someone to do something.

So, whether you want people to purchase an item, make a donation, download your e-book or sign up for your mailing list, you’ll definitely benefit from a properly crafted landing page.

Kissmetrics brilliantly breaks down some of the features of a perfect landing page:

Clear and Concise Headlines - Your landing page headlines should compel visitors to take a closer look. Keep them short and sweet.

Good Grammar - Make sure you check and re-check for spelling errors and sloppy grammar.

Strong Calls-to-Action - When visitors read your headline, they should know exactly what to do next. Create a call-to-action button that stands out on the page.

Images and Videos - Videos of user testimonials, product images and other multimedia can give your visitors an extra push.

Everything Above the Fold – The most important parts of your landing page should all fit neatly in the space a visitor sees without having to scroll.

Want more tips? Check out Kissmetrics’ blog at blog.kissmetrics.com.

What are you waiting for?

PrinterPresence clients see an average increase in online revenue of 30%.

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